pura vida brewery
the CORE of this brewery is hidden in the design.
Client:
Pura vida brewery, llc
THE BRANDING FOR THIS women owned brewery in puerto rico is an extension of their self expression. we digged deep into their company’s culture and values to represent it all in the design. It was very important to represent women empowerment and femininity while appealing to all and none of the genders.
products
HYGGELIG
Hyggelig is the first beer of Pura Vida Brewery, launched as an Icon product that captures the essence of the brewery. its inspiration comes from “Hygge”, a Danish word that means warmth, intimacy and harmony with your environment, finding great pleasure in life itself.
the color palette of this LABEL is an exploration of the coral color that is part of the brand's secondary color palette.
PIEL DE OTOÑO
With an intense, vibrant and passionate character 🍂
An “American IPA” style beer, with a bright orange color, that gives the palate a subtly bittersweet and juicy experience, provided by the additions of star fruit and passion fruit pulp, both grown by Puerto Rican hands. It has a medium body and a rich bitterness in which the flavors of tropical fruits, citrus and pine stand out.
This BEER IS INSPIRED BY Rhaiza's (ONE OF THE AWESOME OWNERS) favorite style and in it we reflect her personality, her childhood memories, her free soul and the warmth that her presence emanates, like a sunrise in mid-autumn. 🌅
