REDESIGNING A BRAND WITH A CENTURY-LONG HISTORY AND WIDESPREAD RECOGNITION IN PUERTO RICO IS A SIGNIFICANT UNDERTAKING. IT WAS CRUCIAL TO HONOR THE BRAND'S HERITAGE WHILE STRIVING FOR A MODERN AND IMPACTFUL DESIGN THAT WOULD MAKE A LASTING STATEMENT.

Licorería Miramar is a brand that pays homage to the thriving Art Deco period in the district of Miramar. The brand style captures the essence of the era with a sleek but not minimal design.

Accomplice is a criminally delicious burger joint that is under vigilance of a friendly bandit that cannot get enough of the food. This brand drew inspiration from comic book design keeping simple flat design imagery that draws attention and is fun.

Home Frite’s brand evolution is all about sharing joy with a vibrant, groovy and bold personality! It highlights the customer-loving menu items as friendly mascots with fun names, it has a groovy color palette and patterns, and a very approachable vibe.